11/30/2023 0 Comments Scribe media tucker maxReplace the word “writing” with whatever it is you do for your job or hobby or anything. I wrote the lesson for books, but this applies to literally every activity any of us do. I realized that I knew this all along, but never explicitly said this to myself in this way. I was re-writing some of the resources we provide for our authors, and I went on something of a rant. Here’s a lesson I re-learned this past year (and one that I shared with the rest of my company). What have been your biggest lessons learned in the last year? There’s been such a high demand that there’s now a waiting list.Īs a result of all these initiatives-in addition to maintaining an excellent level of service-we had our biggest profit year yet. We already offered these services to our clients internally, but we decided to make them available to non-Scribe authors as well. It’s proven to be a great lead generation source for us-many who go through the courses end up purchasing our paid services because they’re so impressed with our resources and process.īeyond Scribe Book School, we also launched our marketing services at the end of 2020. While we are no longer holding live Scribe Book School masterclasses, we have adapted it into a series of online courses that are free and available for anyone who wants to take them. So, giving our information away for free was actually the catalyst for hundreds of thousands of dollars in revenue. Not only did several participants go on to purchase those services, but there was also such a high demand for additional support that we ended up creating an entirely new service called Coached Author. We made it abundantly clear that we were not there to upsell our services, but we did provide participants with information about what Scribe offers in case they wanted additional support for their book. We ended up having thousands of people join in the first masterclass, and we held several more classes throughout the following months. It was the perfect time to bring in a wider audience and introduce them to Scribe. But also, many people suddenly had a lot of time on their hands. That means even those who can’t afford our services. Why did we do this? For one, we wholeheartedly believe in our mission of helping everyone on Earth write their book. The same process that we use with clients who pay tens of thousands of dollars. In the course of just two weeks, we put together a live online masterclass where we walked people step-by-step through our book writing process. And remember, it takes years to build up a reputation, but only minutes to ruin one.īut our team immediately went into action to brainstorm how we could continue to grow despite the circumstances. Our business is essentially a luxury marketing service-that can be a tough sell during a worldwide pandemic and economic crisis.Įvery interaction we have with our clients has a major impact on our reputation and our growth. When COVID hit and everything began to shut down, there was a ton of uncertainty for everyone, including us. The last time I shared my Starter Story was at the beginning of March in 2020-you don’t need me to tell you how much has changed in the world since then. Tell us about what you’ve been up to! Has the business been growing? You can see a full list of the books we’ve published here. Since we first began as a start-up in 2014, we’ve worked with over 1,700 authors, including high-profile CEOs, famous entrepreneurs, professional athletes, and many other people with incredible personal stories (like David Goggins and Tiffany Haddish). We also offer several marketing services designed to raise your authority, generate new business, and cement your legacy Elite Ghostwriting - Authors get a bestselling Scribe and a customized process to fit their needs.We also do the writing, editing, and publishing. Scribe Professional - We interview Authors for the content. Guided Author - We guide Authors through the writing process, then we do the publishing.Publishing Only - Authors do all the writing, and we do the proofing and publishing.We offer four primary book writing/publishing services ranging in price from $12k-$120k+: Scribe works with entrepreneurs, consultants, executives, and others who want to write, publish, market, and own their books. I’m a 4x New York Times Bestselling Author and the Co-Founder of Scribe Media, a professional publishing company. Hello again! Remind us who you are and what business you started. If you're interested in reading how they got started, published over 3 years ago, check it out
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